If you are considering selling tickets to a public event, then you probably already have a following online, whether that be through YouTube, Facebook, Twitter, or other social media platforms. This existing audience is crucial when it comes to marketing your event. Without an existing audience, you may have to spend a lot of money, time, and effort promoting your event.

Even if you are already established on social media, you will need a website if you don't already have one. But don't let this scare you off. It can be very cheap and easy to set up a basic website. If you are looking to turn this into a business and run multiple events, then a website is the best way to list upcoming events. It's also a place that you can direct potential customers to in order to buy tickets. There will be more on ticket sales in the...